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AMERICAN TYPE 


Plain Display Gothics 


Page 2 


Alternate Gothic No. 1 


3 


Alternate Gothic No. 2 


4 


Alternate Gothic No. 3 


5 


News Gothic 


6 


News Gothic Condensed 


7 


News Gothic Extra Condensed 


8 


Gothic No. 545 


9 


Gothic Condensed No. 529 


10 


Gothic Condensed No. 523, Gothic Condensed No. 524, Gothic No. 544 


11 


Lightline Gothic, LIGHTLINE TITLE GOTHIC, MONOTONE GOTHIC 


12 


CONDENSED TITLE GOTHIC NO. 11 


13 


GOTHIC CONDENSED TITLE NO. 117 


14 


Gothic Condensed No. 521, gothic nos. 520 to 526 


15 


mmm ©(annum iili m* m 



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Alternate Gothic No. 1 



BRAZIL AND OTHER COUNTR 
It shows civilization at the 

THE EARLY PRINTERS CAST THEIR 

They instructed some local blacks 



THE EARLY PRINTERS CAST THEIR OWN TY 
They instructed some local blacksmith to 
make the iron frames or chases in which 



THE EARLY PRINTERS CAST THEIR OWN TYPES, 
They instructed some local blacksmith to make 
the iron frames or chases in which the 



THE first printe 

WHILE THE ABOVE 
These machinists 



THE EARLY PRINTERS CAST THEIR OWN TYPES, MADE 
They instructed some local blacksmith to make the iron 
frames or chases in which the types are confined for 



• FINE QUALITY COLORS 
Zero is the figure or sy 

THE EARLY PRINTERS CAST THEIR OWN TYPES. MADE THEIR OWN TIIT VVI flnilALVlT A LlJIIlOlO 

ssSSSISSssS *"*■ AiLUrnUNt, A MUolU 
i^l-Si Dutch tu, 'P bu,bs are sh 'P 

ALL KNIGHTS OF THE MIDDLE A 
After an apprenticeship as pag 



Characters in complete font 
A B C D E F G H I J K L M N 
P Q R S T U V W X Y Z & 

, ,1! ! uVuY, 1 '. ! , , jade VARIES IN COLOR FROM WHIT ISH 
is '"""-- ■" |f j s use( | f or j eW elry or carved for or 



Alternate Gothic No. 2 



THE first prin 

WHILE THE ABO 
These machines 



ALL KNIGHTS OF THE MIDD 
After an apprenticeship as 



BRAZIL AND OTHER CO 
It shows civilization at a 

THE EARLY PRINTERS CAST A 

They instructed some local bl 



THE EARLY PRINTERS CAST THEIR 
They instructed the local blacksmith 
to make the iron frames or chases in 



FINE QUALITY COLO 
Zero is the figure or S 



THE EARLY PRINTERS CAST THEIR OWN TY 
They instructed the local blacksmith to make 
the iron frames or chases in which the types 



THE EARLY PRINTERS CAST THEIR OWN TYPE 

They instructed some local blacksmith to make 

iron frames or chases in which the types are 

confined for printing; and either made or designed 



THE XYLOPHONE, AMU 
Dutch tulip bulbs are shi 



' designed the wooden cases and stands that hel 



Characters in complete font 
ABCDEFGHIJKLMN 
OPQRSTUVWXYZ& 
$ 1 2 3 4 5 6 7 8 9 



JADE VARIES IN COLOR FROM WH « - -; 
It is used for jewelry or is carved = 



: y z .,- 



Alternate Gothic No. 3 



BRAZIL AND OTHER C 
It shows civilization a 



THE EARLY PRINTERS CAS 
They instructed some local 



THE EARLY PRINTERS CAST THE 
They instructed the local black- 
smith to make the iron frames 



THE EARLY PRINTERS CAST TYPE OF 
They instructed some local blacksmith 
to make the iron frames or chases in 



THE EARLY PRINTERS CAST THEIR TYPES 
They instructed some local blacksmith 
make the iron frames or chases in which 
the types are confined for printing; 



THE EARLY PRINTERS CAST THEIR 01 



le types are confined for 



Characters in complete font 
ABCDEFGHIJKLMN 
0PQRSTUVWXYZ& 

$1234567890 

abcdefghijklmnopq 

rstuvwxyz. ,-:;!?' 



THE first pri 

WHILE THE AB 
These machin 

FINE QUALITY CO 
| Zero is the figure 

THE XYLOPHONE, A 
Dutch tulip bulbs are 



ALL KNIGHTS OF THE Ml 
After an apprenticeship 

JADE VARIES IN COLOR FROM 

It is used for jewelry or carve 



News Gothic 



THE first p 

WHILE THE 

These mach 

FINE QUALITY 

Zeroisthefigur 

MY XYLOPHONE 
Dutch tulip bulbs 

ALL KNIGHTS OF TH 
After an apprentices 

JADE VARIES In COLOR 
It is used for jewelry and 



BRAZIL AND OTHE 
It shows civilizatio 

THE EARLY PRINfERS 
They instructed some I 

THE EARLY PR I NTERS CAST 
They instructed a local black- 
smith to make the iron frame 



THE EARLY PRINTERS CAST THE 
They instructed some local black- 
smith to make the iron frames or 



THE EARLY PRINTERS CAST THEIR 
They instructed some local blacksmith 
to make the iron frames or chases in 
which the types are confined for print 



THE EARLY PRINTERS CAST THEIR OWN TYP 



Characters in complete font 
ABCDEFGHIJKLMN 
OPQRSTUVWXYZ& 

$1234567890 

abcdefghijklmnopq 

rstuvwxyz. ,-:;!?' 



News Gothic Condensed 



BRAZIL AND OTHER CO 
It shows civilization at a 

THEEARLY PRINTERS CAST 

They instructed a local smith 



THE EARLY PRINTERS CAST THEIR 
They instructed the local blacksmith 
to make the iron frames or chases in 



THE EARLY PRINTERS CAST THEIR TYPES 
They instructed some local blacksmith to 
make iron frames or chases in which types 



THE EARLY PRINTERS CAST THEIR OWN TYPES 
They instructed some local blacksmith to make 
the iron frames or chases in which the types 
are confined for printing; and either made or 



THE EARLY PRINTERS CAST THEIR OWN TYPES, 
They instructed some local blacks 



THE first print 

WHILE THE ABO 
These machines 

FINE QUALITY COLO 
Zero is the figure or 

1 THE XYLOPHONE, AMU 
Dutch tulip bulbs are sh 



ALL KNIGHTS OF THE MID 
After an apprenticeship as 



Characters in complete font 
ABCDEFGHIJKLMN 
OPQRSTUVWXYZ& 

.»«'-' .Y/h \ ,'.', '.*.:„ jade VARIES IN COLOR FROM W 



t U V \ 



It is used for jewelry or is carved 



News Gothic Extra Condensed 



THE first printing pre 



BRAZIL AND OTHER COUNTRIES WE 

It shows civilization at a time so far 

MEA™kRscm7iroiM 

They instructed some local blacksmith to m 



These machines produce - 



THE EARLY PRINTERS CAST THEIR OWN TYPES, MADE 

They instructed some local blacksmith to make the 

frames or chases in which the types are confined 



THE EARLY PRINTERS CAST THEIR OWN TYPES, MADE SOME OF 
They instructed some local blacksmith to make the iron frames 
or chases in which the types are confined for printing; and 



HNE QUALITY COLOR PRINTING 

Z«Krt irt 4-Lrt £ MIM „- o..rv«L/J r%{ THE EARLY PRINTERS CAST THEIR DWN TYPES, MADE THEIR 

prn q Trip Tin rp nrQ\/rnnn nt ]k »* ^ ton* the™ 

UlU 10 UlU IICUIU Ul OyMIUUI Ul chases in which the types are confined for printing; and ei 

O J or designed the wooden cases and stands that held their 

THE XYLOPHONE, A MUSICAL INSTR piiil 

ip bulbs are shipped to all ,-.. 



ind stands that held their type. With the advent of the iron hand 



ALL KNIGHTS OF Ti MIDDLE AGES HAD 
After an apprenticeship as page and some 



Characters in complete font 

A 8 C D E F G H I J K L M N 

P R S T V W X Y I 8 

$ 1 2 3 4 5 6 1 8 3 



JAOE VARIES IN COLOR FROM WHITISH TO DARK .i.-,,i.m, 
It is used for jewelry or is carved for ornamental 



r s t u v w x y z . 



Gothic No. 545 



BRAZIL NUTS 
It shows civiliza 

THE EARLY IpRIN 
They instructed so 



THE EARLY PRINTE 
They instructed some 
blacksmith to make the 



THE EARLY PRINTERS 
They instructed some local 
blacksmith to make the iron 



THE EARLY PRINTERS DID 
They instructed a local black- 
smith to make the iron frames 
or chases in which the type is 



ABCDEFG H I JKLM N 
OPQRSTUVWXYZ& 

$1234567890 
abcdefghijklmnopq 

rstuvwxyz. ,-:;!?' 



THEfirs 
WHIMSY 

These ma 
finequali 

Zero is the fig 

HIS XYLOPH 
Dutch bulbsare 

KNIGHTSOWN 

After an apprentic 

JADE IS COLORED 
It is used for jewelry 



Gothic Condensed No. 529 



THE first printing 

WHILE THE ABOVE 

These machines pro 

FINE QUALITY COLORS 
Zero is the figure or symb 



BRAZIL AND OTHER COUNT 
It shows civilization at a time 

THE EARLY PRINTERS^CaTtYhIiR 

They instructed the local blacksmith 



THE EARLY PRINTERS CAST THEIR TYPES 

They instructed some local blacksmith to 
make Iron frames or chases in which types 



THE EARLY PRINTERS CAST THEIR OWN TYPES, 
They instructed some local blacksmith to make the 
Iron frames or chases in which the types are confined 



THE EARLY PRINTERS CAST THEIR OWN TYPES, MADE THE 
They instructed some local blacksmith to make the iron 
frames or chases in which the types are confined for 
printing; and either made or designed the wooden cases 



THE XYLOPHONE, A MUSIC !§!= 

Dutch tulip bulbs are shippe :r ^ :r . 

ALL KNIGHTS WfHEMEDiEVAL =^ 

After an apprenticeship as page : 



OWN TYPES, MADE THEIR OWN IN 



Characters in complete font 
A B C D E F G H I J K L M N 
P Q R S T U V W X Y Z & 

JADE VARIES INMUMFROM ^ WHITE ■ ■'• '< ■ < A ' ' >'■''> - 



It is used for jewelry and is carved for 



;!?' 



Gothic Condensed No. 523 s^.*™*-..... 



RRA7II ANn OTHFR THE EARLY PRINTERS CA the early printer cast his 

DHMZ.IL ANU UinCn T , : t rtd . . They instructed some local black- 

i. i ■ ■!■ .■ . ine y '"structea some iocai sm i thlomaketheironframesor 

t ShOWS CIVI IZatlOn at blacksmith to make the iron 



18 pt. 12A 26a 9-1 Characters per pica 1.9 12 pt ' 20A 38a 13-1 Characters per pica 2.4 THE EARLY PRINTERS CAST THEIR 

TUC CADI Y PQIMTXDC PAC THE EARLY PRINTERS CAST T They instructed some local blacksmith 

THE EARLY PRINTERS CAS They jnstructed the |oca| b|ack . ^j^^^^h 
They instructed a local smith smith to make the iron frames 

characters j ABCDEFGHIJKLMNOPQRSTUVWXYZ&. ,-:;!?' ^J^, peters castTheir own tv 

" °Zt Me I abcdefghijklmnopqrstuvwxyz$1234567890 T m h a e k v e t^'i^Zl Til 



Gothic Condensed No. 524 **.k»*„i«...o— »» 

RRA7II ANn RHI l\/IA THE EARLY PRINTERS CAST the early printers cast the 
, l ..." BULIVIA They instructed a local black- %££Z^J%Z% 

It ShOWS CIVIMZatlOn at a smith to make the iron frames 



THE CADI V PRINTTRQ IM THE EARLY PRINTERS CAST THEIR The, instructed some local blacksmith to make 

(rib. tAKLY PK INTtHb IN They instructed some local blacksmith ^^^^^^^n-. 

They instructed the lOCal to make the iron frames or chases in 

characters \ ABCDEFGHIJKLMNOPQRSTUVWXYZ&. ,-:;!?' ^ar^prThtem oast°™r 

'" T„t' e,e \ a b c d e f g h i j k I m n o p q r s t u v w x y z $ 1 2 3 4 5 6 7 8 9 ' [. T^, ll'il' 



Gothic No. 544 **.„»*.,«...,*„,*. 

RRA7II |C^ TWF THE EARLY PRINTE the early printers c 

DnMZ.IL IO inQ Thaw :„„+„, ,„ +Q ,i o„rv,= They instructed some local 

,, . - ... The y instructed some blacksrnithtomaketneiron 

It SnOWS ClVlllZatl local blacksmith to ma 



18 Bt 9A 18a 7-1 ' il , , 1 \ l l ( THE EARLY PRINTERS C, 

TWF PARI V PRIMT THE EARLY PRINTERS They instructed the local bh 

I HL LAKLY PKIN I They instructed the local ^IZT^TC^Z 
They instructed the blacksmith to make their 

characters j ABCD E FG H I J K LM NO PQ RSTU VWX YZ&.,-:;!?' theearlTprTnte^' cast" 

m complete j ^ fa ^ ^ ^ ^ .. ^ ( ^ ^ ^ ^ ^ ^^ V wxyz$1 23456 7890 I^ h F to t ^a , i r e d ,he"r 3 <>n°"L b e 



Lightline Gothic s„ iK « u „ 



ALL KNIGHTS WERE 
After an apprentice is 



JADE VARIES IN COLOR 
It is used for jewelry and for 



LIGHTLINE TITLE GOTHIC se^Nu^so. . .™ Bli „. 

THE EARLY PRINTERS E5p^SV he Wn e .n 

THE EARLY PRINTERS CAS ^Z^lTo^ZZsZ 

THE EARIY PRINTERS CAS I "I ...',' : . '^/V", ",'.:"" 



fERS CAST THEIR 



abcdefghijklmnopqr: 



Monotone Gothics^. ^.32 



BRAZIL AND OTH 
It shows civilization 

THE EARLY PETERS 

They instructed some lo 

THE 6 EARLY PRInTerTcAS 
They instructed some local bla 

THE EARLY PRINTERS CAST THE 
They instructed some local blacksm 



They instructed SOme lOCal black smithtomaketheironfrarr 



THE EARLY PRINTER CAST HIS OWN 
They instructed some local blacksmith to 



THE EARLY PRINTER CAST HIS OWN TYPE 
They instructed some local blacksmith to make 



HE EARLY PRINTERS CAST THEIR 



>r chases and 



CONDENSED TITLE GOTHIC NO. 11 



BRAZIL AND OTHER 
COUNTRIES ARE ON 
THE THRESHOLD OF 

THE EARLY PRINTERS 
CAST THEIR OWN TYPE, 
MADE THEIR OWN INKS 

EARLY PRINTERS CAST THEIR 
OWN TYPES, MADE THEIR OWN 
INK-BALLS OR ROLLERS. THEY 



THE EARLY PRINTERS CAST THEIR 
OWN TYPES, MADE THEIR OWN 
INK-BALLS OR INK-ROLLERS. THEY 
INSTRUCTED SOME LOCAL SMITH 



THE EARLY PRINTERS CAST THEIR OWN 
TYPES, MADE THEIR OWN INK-BALLS OR 
INK-ROLLERS. THEY INSTRUCTED SOME 
LOCAL BLACKSMITH TO MAKE THE IRON 



CHARACTERS IN COMPLETE FONT 

ABCDEFGHIJKLMN 

OPQRSTUVWXYZ& 

S 1 2 3 4 5 6 7 8 9 

-■■10" 



FIRST POST 

WHILE SOME 

QUALITY COLOR 
ZERO, A FIGURE 

THE XYLOGRAPHY 
DUTCH TULIP BULB 

ALL THE KNIGHTS OF 
THE APPRENTICESHIP 

JADE VARIES FROM WHITE 
IT IS USED FOR JEWELRT 




GOTHIC ppjiDENSED TITLE NO. 117 

THE KNIGHT OF 
MEDIEVAL TIME 

FIRST PRINT SHS 

BRAZIL AND PERU ARE 
SENDING POTTERY TO 



WHILE SOME OF 
THESE MODELS 

FINE QUALITY TONE 
ZERO IS THE FIGURE 

THE XYLOPHONE MAY 
DOTCHTOLIPS APPEAR 



THE EARLY PRINTER CAST HIS 
OWN TYPE, MADE HIS OWN INK 

THE EARLY PRINTERS CAST THEIR OWN 
TYPES, MADE THEIR OWN INK-BALLS OR 



THE EARLY PRINTERS CAST THEIR OWN TYPES, 
MADE THEIR OWN INK-BALLS OR INK-ROLLERS. 
THEY INSTROGTED SOME LOCAL BLACKSMITH TO 



CHARACTERS IN COMPLETE FONT 

A B C D E F 6 H I J K L M N 

OPQRSTUVWXYZ& 

S 1 2 3 4 5 6 7 8 9 



Gothic Condensed No. 521 



FIRST PRINTS ™ fiRAPHY 

WHILE THEY DO KNIGHT0FflLD 

JADE COLORS ARE 

FINE QUALITY TONE whitish to dark 

A BCD EF G B I JKLMNOPQRSTU BRAZIL, BOLIVIA AND 
VWXYZ&.,:;!?'$1234567890 OTHER COUNTRIES OF 



Gothic Nos. 520 to 526 

BRAZIL AND PERU E ; i 

THE EARLY PRINTERS 

THE EARLY PRINTER CAST TYPE 



PRINTER CAST HIS OWN 
HIS OWN INK-BALLS OR 



THE EARLY PRINTERS CAST THEIR OWN 
TYPES, MADE THEIR OWN INK-BALLS AND 



ABCDEFGHIJKLMNOPQRSTU 
VWXYZ&.,-:;!?'$1234567890 



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W W E V I 8 . , ■ s ; 8 1' 



ELECTRICAL MACHINERY CORPORATION 



322 SOUTH MAIN STREET 
UNIONTOWN ■ DELAWARE 




You are cordially invited 
to take part in the Grand Opening of the 

NEIGHBORHOOD FOOD STORE 

on Monday, September 22, at 9:30 a. m. 

Refreshments will be served 
Be one of the first one hundred and take home a gift 



C$&\ AMERICAN TYPE FOUNDERS 



200 ELMORA AVENUE • ELIZABETH, NEW JERSEY 



Better, more profitable printing from the widest line of processes . . . GRAVURE . . . LETTERPRESS . . . OFFSET